What has been your experience with advertising on Facebook to acquire more Implant, Invisalign and Braces patients?
What has been your experience with advertising on Facebook to acquire more Implant, Invisalign and Braces patients?
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14 Responses
Haven’t done much of it. Are you using landing pages or lead gen campaigns?
Isaiah M. Lead gen campaigns work best if you’re looking for more Implant, Invisalign and Braces patients. If you ACTUALLY have the capacity to handle more patients then just do 3 simple things. 1: Setup a Facebook ad campaign and set it to $20 a day. 2: Offer a free consultation with a value stack as your IRRESISTIBLE offer. 3: Use a creative with an attractive male or female with text placed within the photo. Follow-up with all the leads ASAP and qualify each one who can afford payment plans or has health insurance.
Isaiah M. We recently did this for one of our clients here in Australia, 7 Implant consultations in 2 days off of a $44 Facebook ad campaign that we ran for 2-days. Dentist closed 3/7 appointments generating $15,000 in additional revenue. If the dentist had better sales skills, would’ve been a 7/7 appointment close.
Sina M. Are you just broadly targeting for the Facebook audiences?
Isaiah M. Open targeting and detailed targeting
Sina M. how do you know whether the dentist had poorer sales skills?
Pete R. You know better than to ask such a question, Pete. Anyone with good sales skills closes 100% of prospects, qualified or not!
Pete R. The dentist told me the other 4 patients couldn’t afford his services. When I asked if he checked their credit, he said that he assumed they couldn’t afford his prices from the area which they live. Poor sales skills on his end.
Would you go to Facebook if you needed an implant? Not being sarcastic.
If I’m constantly being smothered by dental Implant ads and the right OFFER attracts me, then I’m going to enquire and see if I can get Implant work done.
Robert M. What has been your experience with using Facebook ads to generate more patients?
Robert M. My issue with Facebook has been the lack of in-market audience detection due to the privacy laws around healthcare information. Have to basically just target a radius and age group… weak.
New patient acquisition cost is higher than on Google. It varies based on competition, service focus, and audience. It works much better with strong video ads, which most people don’t want to pay for.
Most marketing agencies market on Fb with steep discounts to generate leads. I prefer value based marketing.
If you’ve already gotten to the point of diminishing returns on Google, or you want to have a diversified campaign, it’s worth running a video ad campaign on Facebook / Instagram.
What about the insurance reimbursements? How do you guys do that, like you outsource or do it yourself?