First, let’s review the options available for marketing your website:
- Search Engine Optimization (SEO): To go higher on the search result page.
- Pay-per-click (PPC) advertising: By getting exposure when someone searches for a dentist on Google and Bing.
- Social media marketing: By organic (blogging) marketing or paid ads on networks like Facebook.
- Content marketing: To attract visitors to your valuable, informative content distributed on your website.
Marketing Timeline
Here’s a general timeline for implementing website marketing options for a dentist:
- Month 1:
- Research and select target keywords related to dental services.
- Optimize the website for SEO using the target keywords.
- Set up social media profiles on relevant platforms.
- Month 2:
- Create and publish valuable, informative content (such as blog posts, infographics, and videos) on the website to attract potential patients.
- Start building an email list by placing a sign-up form on the website.
- Month 3:
- Launch a PPC advertising campaign targeting the target keywords.
- Begin active engagement on social media platforms.
- Send out the first promotional email to subscribers.
- Start managing and promoting positive reviews and feedback on websites like Yelp, Google, and Facebook.
- Month 4:
- Monitor and analyze the performance of SEO, PPC, and social media marketing efforts.
- Refine and adjust strategies as needed.
- Optimize the website for local SEO by including location-specific keywords and information.
- Month 5:
- Implement a remarketing strategy to show targeted ads to website visitors who have not yet converted.
- Start offering virtual consultation (teledentistry) services.
- Continuously monitor and analyze the performance of all website marketing efforts and make adjustments as needed.
Please note that this is a general timeline, and the actual implementation and optimization of these strategies may take more or less time, depending on the specific circumstances of the dental practice.
