The best way to advertise your dental practice is through a combination of print and online media. There are many ways in which you can advertise effectively, including:
Newspapers: These magazines have been around for hundreds of years. Newspapers are a great way to reach the local community because they can be delivered right to people’s homes. Although newspaper circulation is decreasing, it is still an effective way to promote your dental practice and general dentistry services. This type of print advertising is less expensive than other types, however, it does take time to find the best newspapers in your area.
Magazines: Magazines offer a wider reach than newspapers and are able to draw in a specific target audience based on content. However, magazines are usually more expensive than newspapers and you will have to pay an additional fee if you want to include an image with your ad.
Coupon Books: Coupon books provide another way for dental practices to promote their services and products. Coupon books can be distributed at local grocery stores or even online for those who wish to browse through them on the internet. The goal of this type of ad is not only to attract new patients but also to gain returning patients by offering great deals such as a free exam or cleaning.
How to write effective ads
The ad you design for your dental practice has to be more than just a pretty face. It needs to be effective.
That means it needs to grab your audience’s attention, keep them reading and make them want to call or visit your practice.
To do that, the ad needs to tell a story. It can show people what they’re missing out on if they don’t come in for an appointment or show them how great life is when they do visit your office.
Here are some dos and don’ts of magazine ads for dentists:
DO use photos of real people — preferably smiling ones.
DON’T use stock photos of models who don’t look like your patients at all.
DO include a clear call-to-action (CTA) such as “Call Now!” or “Schedule Your Free Consultation!” so that readers know what action you want them to take after seeing the ad.
DON’T make it hard for someone to find the CTA on your ad — make it big, bold and easy to spot from across the room!
Don’t use illegible fonts
Do use a clear font that is easy to read
Don’t use too much text in your ad
Do include your company name, address, and phone number in your ad
Don’t use complex graphics or images that add nothing to your message
Do use images that illustrate the benefits of your product or service
