Hello everyone. I have taken on the job to manage the social media marketing for our dental office. What kind of editing apps or websites do you suggest me to use? What tricks and tips can you advice to me? I am doing a giveaway this month to try to gain followers. I have no experience so am open to learning.
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14 Responses
Canva
Congrats on your new position by the way! What is your giveaway? What are your thoughts and what’s your market? Practice type? Is your team supportive and understanding of the marketing efforts?
Beverly B. thank you! My giveaway is a new Sonicare Toothbrush with the traveling case. Our office has never had a marketing person, we get our patients from referrals most of the time. We are a general dental office, we do certain cases of endo and also cosmetics.The office is supportive and loves that I am starting it in hopes to gain followers and get new patients. I find that a lot of older people are not interested (which I can understand) but the young ones can be shy and forget to follow or just too nervous to attend. I am enjoying it so far but it is a bit stressful
Ask each team
member to pick 1 patient they love the most. Call them and ask them to come in and give you a video testimonial. Use a cell phone. Offer them a gift card for their time. I recommend $50 Amazon. You could easily have 3 next week to add to your website and/or social media. That $150 toothbrush won’t give you near as much bang for your buck HOWEVER make sure whomever wins the toothbrush gives you a small video or at minimum Photo for their winnings to be able to use for your social Media.
I use Picmonkey
I love Canva
I recommend learning the basics of photoshop. Once you create a few layouts you can do a lot. It’s ideal for working in your branding (colors, fonts, and images consistent with your desired reputation) and keeping a consistent style. Do a little research on a style guide and start there for building a consistent brand. If I can be of any help, please let me know. You’ll do great! Also, I recommend a weekly FAQ video as well. Also, happy to help advise on this too. Congrats on a great role that can make a huge impact on the practice.
Congrats! Your office is lucky. Keep it simple and stick to easy apps. You can move onto photoshop if you’re really comfortable but stick to what’s easy while you’re getting started.
I use Canva and Buffer. Snapseed to edit photos on my phone. I buy templates online to get some nice background images that are consistent with my brand. Key is to be consistent and do posts/ stories weekly and engage as often as possible . Use stories often. Ig likes reels now so the algorithm leans towards video.
Dora L. thank you for this information! I will try those apps
Here are two training videos I made of apps that I use for social media posts: https://woodruffagencygroup.com/free-training/
Pinterest has a lot of ideas.
Join the members club with Dr Jessica Emery! She has dental soiree, where she will teach you everything and give you photos with captions and hashtags. Look her up on IG!
I am the marketing coordinator for a dental group in Northwest Arkansas. I was also the first person to ever do this in our office as an actual position. If you would like any information or tips feel free to DM me!
Canva, PicMonkey and Grace Rizza for all your marketing needs and help