101 Ways of Marketing Your Dental Practice

As an emerging small business, your local dental practice faces unique challenges. You’ll need to invest time, energy, and money to get your practice running smoothly. While you can’t control how much competition there is in your area or how many people are looking for a new dentist, you can take some steps to ensure your business succeeds. Marketing is essential for any small business to thrive. It helps potential patients find you online and gives them a reason to choose you over your competitors when looking for a new dentist. Whether you’re just starting marketing or want to improve on what you have, below are 101 ways of marketing your practice, with links to details for each method.

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1. Branding
   • Logo
   • Colors
   • Themes
   • Images styles
   • Design rules
   • Stationary
   • Office design
   • Office colors
   • Furniture
   • Website
   • Marketing material
   • Customer service brand
2. Inside Marketing
   • In-Office marketing material
     • Brochures
       • About the practice
       • Procedures
       • Doctor’s bio
       • Promotions
       • Oral Health
     • Business cards
       • For everyone in practice, even interns
     • Postcards
       • Promotions
       • Procedures
       • Insurance or discount plans
       • Before and after photos
     • Videos
       • About Practice
       • Treatments and procedures
       • Oral Health
     • Reciprocal marketing
       • Brochures of other businesses
   • Take home material
     • Gifts like branded toothbrushes
     • Educational brochures
     • Discounts and promotions
     • Insurance plans
3. Print Advertisement
   • Yellow pages
   • Newspapers
   • Magazines
   • Coupon books
   • Behind supermarket receipts
4. Radio Ads
5. TV Commercials
6. Billboards
7. Posters and banners
   • Stores
   • Bus stations
   • Events
   • Community centers
8. Direct Mail Marketing
   • Letters
   • Brochures
   • Postcards
   • Flyers
   • Door hangers
   • Welcome package
   • Coupon packages
   • Shared marketing pieces
9. Word-of-Mouth
   • Organic
     • Office image
     • Great patient experience
     • Clean office
     • Organized process
   • Proactive
     • Reviews
     • Referral programs
     • Incentives
     • Directly asking
10. In-Person Marketing
    • Visiting other businesses
    • Visiting neighbors
    • Delivering snacks
    • Giving talks
    • School career days
11. Website Design
    • Attractive design
    • Smooth navigation
    • Visible call to action
    • Quality images
    • Multimedia
    • Useful content
    • Compliant with laws
    • Mobile compatible
    • Online scheduling
    • Online payment
    • Patient portal
    • HIPAA email
    • Accessible
    • Optimized
12. SEO
    • Content
    • Speed
    • Code
    • Images
    • Navigation
    • Tags
    • Inbound links
    • Listed
13. Online Ads
    • PPC Ads
    • Display ads
    • Video ads
    • Content ads
    • Discovery campaigns
    • Retargeting
14. Local Listings
    • Maps
    • Business Directories
    • Associations
    • Local societies
15. Social Media
    • Organic
      • Posts
      • Announcements
      • Articles
      • Events
      • Before and afters
    • Paid
      • Facebook ads
      • Instagram ads
      • LinkedIn ads
      • Pinterest ads
      • Twitter ads
      • YouTube ads
16. Content Marketing
    • Type
      • Useful content
      • Images and videos
      • Oral Health
      • Procedures
      • FAQs
      • Podcasts
    • Platform
      • Website
      • Social media
      • Guest posts
      • YouTube
      • Online publications
17. Email Marketing
    • Get Content
    • Useful content
    • Oral Health
    • Procedures
    • Promotions
18. Affiliate Marketing
    • Find good networks
    • Manage program
    • Clear promotions

Other marketing topics

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