Choosing The Right Colors For Your Medical Website

When it comes to the design of your medical website, there are a lot of things to consider. The overall style, the text, and even the font can matter. One of the areas many professionals overlooks, though, is the color they use for their site. Why does color matter? There is an entire field of science devoted to the use of color and how much it affects people. From making them feel good or bad to suggesting that they buy something or make a particular choice out of several options. With all of that in mind, even the medical field can use color to help move visitors to the site over to being patients, if it’s done correctly.

Why Does Color Matter?

Color matters because it evokes emotion. It can make people feel bad, good, happy sad, conflicted, or a whole host of other ways. It’s used to make people buy things, to keep them away from things, and to help control what they do. Traffic signals, for example, are a way in which color is used to show people what they should be doing and control their behavior at that point in time. Color can be used to show so many things, that it’s important to help people feel good about what you’re offering them through the use of color along with other ways. You can’t rely on color to “save” you if there are problems with your medical website design, but you can expect colors to affect how the people who visit your site feel about what they’re seeing.

Is Color a Universal Issue?

a lot of different faces

Colors are universal in that it affects people of just about every culture in some way. However, it’s not universal in the sense that the same colors mean the same things. Some cultures use black for funerals, for example, while others use white. If your medical website design is based on patients of a particular culture, you want to research and make sure you choose colors that work for that culture. For websites where people from all over the world can get information online, it’s important to be as neutral as possible without being “boring” or too bland. You want colors to catch people’s attention, but you need to be sure that you aren’t getting their attention in a negative way that could cause you more problems.

Do People Expect Certain “Medical Colors”?

When people think of medical offices and hospitals, they think about white, usually, along with tan, or pale blues and greens. These are the kinds of colors that most medical websites focus on because they are soothing. They provide not only comfort but the feeling that the doctors and others know what they are doing. It’s very important to make patients and potential patients feel comfortable, and the colors you use in your medical website design can go a long way toward that if done right. While you want to be aware of what most people expect from medical website colors, you also want to focus on doing something that will make you stand out from your competition in a positive way.

What Type of Medical Services Do You Offer?
doctor's tool on a table.

The kinds of medical services you provide may also affect the colors you want to use on your website. Chiropractors may not want to use the same colors as neurosurgeons, just because they do such different things and provide services that are completely unique from one another. As such, their patients are unique, as well. They are looking for certain things from their doctors, and they may feel more confident that they will receive those things if they are comfortable with the website design when they look for medical professionals. The color won’t do everything for you in the way of getting patients, but it will help your patients understand what you are focused on.

Have You Considered the Age of Your Patients?

The age of your patients can matter when it comes to focusing on the colors for your medical website design. If you’re a pediatrician, you want to make sure you’re choosing colors that children respond to. Those are usually brighter and “friendlier” than the colors that are offered on websites that cater to adults or geriatric patients. You don’t need a website that looks like a rainbow if you work with kids, but you want to make sure your site looks inviting. That will help both kids and parents feel good about what they are seeing, and can calm kids fears and make parents more likely to work with you instead of your competition. The better that parents feel about you, the more likely they will be to bring their kids to you.

different people laughing

Conversely, if you work with older patients you may want a more streamlined, toned-down color palette. That can keep patients calm and give them a feeling that you’re clear about what you’re offering to them and how you can help. You don’t want your patients to be afraid, even if they are worried that they have a serious medical issue. While you can’t control how patients actually feel about things, you can avoid making them feel more anxious when they go to your site. The right colors will calm fears and help patients feel empowered, so they can make an appointment and get started on handling their medical concerns with your help.

Do Your Competitors Have Specific Colors?

It’s always a good idea to scope out what the competitors are offering, so you can make sure you’re keeping up or even getting ahead of them. With that in mind, you don’t want (or need) to copy everything your competition is doing. You just need to focus on understanding what they’re doing, so you can do some of the same things if those things look like they will work in a way you want them to. If everyone in your field is using certain colors, for example, there’s probably a reason for that. You shouldn’t deviate too far from those colors, or you may find that you’re having trouble attracting patients with your medical website design. Colors really do matter.

Is a Particular Color Your “Signature”?

If you have a “signature” color that you have used for a long time, or that people associate with you, use it. It’s like a logo or a slogan, and it will stick in people’s minds. Still, that doesn’t mean you have to inundate your website with that color. You can add some of it in sparingly, so people know it’s you, and stick to more commonly used colors for you profession throughout most of your site. If you handle the colors for your medical website design the right way, your patients will respond and you can grow your practice more successfully.

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