Gary Vee, a well-known social marketing expert said in his video advice to a dentist that it’s important for healthcare professionals, like dentists, to use social media to promote wellness and attract ideal patients. He suggests that the best way to do this is to focus on providing value to your audience, rather than just trying to sell them something.
He also suggests that dental professionals should go longtail and provide a lot of valuable information and content on their social media platforms, even if it means that some people may not end up becoming patients. He believes that by providing a lot of value, you will build trust and word-of-mouth, which will lead to more practices in the long run.
