Radio ads are a great way for dentists to reach out to new patients. They are inexpensive, and you can get your message across in a short period of time.
The average person listens to the radio for at least 30 minutes per day, according to Nielsen ratings. With that much airtime, a dental practice can reach thousands of people with a single ad campaign.
Radio ads for dentists come with their own advantages and disadvantages. Dentists who are just starting out may want to consider radio ads as one of their marketing strategies.
Advantages of radio ads for dentists
They are cost-effective. Radio stations charge less than TV stations, magazines or newspapers because they don’t have as many listeners as these other media outlets do. The cost is also lower because you only need to run the ad once or twice; there’s no need to keep running it over and over again like some other forms of advertising do
Radio ads reach a large audience at once
You can target specific demographics with radio ads, such as men or women between the ages of 25 and 54 years old, people who live within 25 miles of your practice, or those who live outside a certain radius of your office. You can also target listeners based on their listening preferences: country music lovers, gospel music fans, Top 40 listeners, and so forth. Radio stations often offer “barter” deals that allow you to advertise on their station in exchange for ad space on billboards throughout their city or state (or both). This kind of arrangement is beneficial because it considerably lowers the cost per impression (CPI) for radio advertising compared to traditional methods like print.
They’re cost-effective. Radio ads can be purchased in bulk, so you can get more bang for your buck when you advertise on the radio. The cost of a single ad campaign can be divided among multiple sponsorships and stations, making it easier to pay for the ad buy upfront or over time.
They have high recall rates. Research shows that up to 80% of listeners remember the advertiser’s name and number after hearing a commercial just once — which means they’re likely to call when they need help with their dental needs. And if they don’t remember the name or number exactly, they’ll still remember enough about it to find your website when searching for more information about your practice online.
They’re flexible and easy to use. You can create your own script for your radio ad by simply recording yourself, reading it aloud, and sending it off to be edited by professionals. Or you can hire someone else.
