Here are some examples of promotions and their ads for a dental practice:
NEW PATIENT SPECIAL
Get 50% off your first cleaning appointment
Valid new patients only. Limited time offer. Call now to schedule!
[email promo]
REFER A FRIEND
Refer a friend and get a free teeth whitening treatment
Offer valid for new patients only. Cannot be combined with other offers.
Limited time only. Subject to insurance restrictions.
[postcard promo]
TEETH WHITENING
“Get a brighter smile just in time for summer! 20% off all teeth whitening treatments.
Limited time only. Call now to schedule!
Offer valid for a limited time only. Subject to insurance restrictions.
[facebook promo]
EMERGENCY PATIENT
Dental emergency? We’re here to help!
Get 20% off emergency appointments.
Call now to schedule!
“Offer valid for emergency appointments only. Limited time only. Subject to insurance restrictions.”
[website promo]
HOLIDAY SPECIAL
Happy holidays from our practice! Get 20% off all dental implants.
Offer valid for a limited time only. Subject to insurance restrictions.
[groupon promo]
Pros and cons
| Pros | Cons |
|---|---|
| Increases patient volume and revenue | Can decrease profit margins if not implemented correctly |
| Attracts new patients and encourages loyalty from existing ones | Can devalue the perceived value of dental services |
| Can help fill open appointment slots | Can lead to patients only seeking care when discounts are offered |
| Can help to move overstocked or older products and services | Can lead to patients only seeking the discounted services and not full treatment plans |
| Can create a sense of urgency for patients to schedule appointments | Can lead to patients only seeking care at discounted offices and not returning once the discounts end |
