Building a website may seem daunting as an endodontist, but working with a web designer can make the process much easier. Here are some tips to keep in mind before you start your project.
When designing your website, approach it from the perspective of a patient that is visiting your site for the first time. Though the look and feel are important, you want to ensure the patient has a great experience first and foremost.
- Is your message clear?
- Are your services prominently featured?
- Are promotions and special events easy to find?
Since the main objective of your website is to get new patients to book an appointment, make sure the call-to-action buttons such as “book now” and “contact us” are featured prominently throughout the site.
Before designing your site, identify your brand messaging. You have just seconds to grab your audience, so having a clear and simple message that conveys your brand is key. This helps patients understand what makes your endodontic practice unique. You can start by highlighting your main service or services. Think in terms of short phrases that focus on a solution to their problem. And remember to keep it simple. For Endo, that could be the relief of pain or saving a tooth.
Selecting Colors For Your Dental Website
Once you’ve created your brand and defined your practice’s message, you can start working with a website designer. Let’s discuss the three main assets you will be providing your designer.
Your logo often sets the tone of your site. If you want to showcase your logo, make sure to send the web designer a high-quality file.
Colors also play a big role in the look and feel of your site. If you don’t already have a color scheme, let your designer know what feel you’re going for. A skilled designer will be able to steer you in the right direction. See some great examples of beautiful endodontic websites here.
Professional photos make a difference. Stock imagery is okay, but personal photos of your office and team will make your site unique and give patients a better idea of what to expect when they come in for their appointment.
Keeping these basic guidelines in mind will ensure a successful website for your endodontic practice.
If you are looking for an endodontic website designer, this will help.
