Building trust with patients is crucial for your practice’s success as a dentist. One way to do this is through content marketing. This means creating valuable and informative content for your patients and the community. It’s important to be consistent and committed to your content marketing strategy. Here are some tips for implementing a content marketing strategy for your dental practice:
- Discover the topics that will drive your content marketing strategy by considering your patients’ questions during the research phase of determining if they should work with you or someone else. Make a list of at least 52 topics for a strategy that lasts an entire year if you post one piece of content per week.
- SEO optimize your topics by researching how people search for them on Google and other search engines.
- Schedule out when and how you will create the content, whether you’ll do it yourself or have someone else do it. Make sure to block off time to create the content.”
Types of content marketing for dental practices
Blogging
eBooks
Videos
Infographics
How to create effective content for a dental practice
– Be genuine
– Create a strategy
– Create a variety
– Get feedback
– Stay consistent
Platforms to distribute content for a dental practice
– Blog posts
– Email marketing
– Social media
– Guest blogging
Analyzing the effectiveness of content marketing
– Traffic
– Engagement
– Bounce rate
